No B.S.

For RXBAR, I helped lead a hilarious quick turn production. RXBAR is known for not having any of the bad stuff in their bars. To exemplify that we launched a campaigned that showed just that. With OOH, guerilla ads, and social postings we asked consumers to call our NO BS Hotline and tell us what was B.S. Then, we turned it into a hilarious animation that lived on the RXBAR social feed. The expletives were a plenty and it was a blast that put RXBAR at the forefront of the consumers mind with no other message than, “no b.s.”